A USC Annenberg Thesis Project

This is a time of upheaval – a revolution, many argue – of the entire journalism philosophy and newsroom culture. This is the time to make mistakes, to throw out some of the old rules, to accept that things won’t go back to the way they were and that being a journalist right now is scary and murky – and very exciting.

The truth is, though, for many that excitement isn’t going to be found in the traditional newsroom. It’s just not.

It’s going to be something we create ourselves under the loosely defined term “entrepreneurial journalist” — a mash-up of freelancer, enterprising beat reporter, niche publisher, small business owner …

And Something Totally New.

This project sets out to more closely examine news entrepreneurship: what is it, what does it take to make it work, including the culture clash of journalist-turned-advertiser, and why its key elements are rapidly becoming part of the journalism school curriculum.

This website is the living and evolving presence of my academic paper.


1. An Introduction.
2. Where We’re Going. Or, Entrepreneurial Journalism Defined — Sort of.
3. Culture Clash Part I: What Makes An Entrepreneurial Journalist?
4. Culture Clash Part II: How Journalists Get in the Business of News.
5. Can You Teach It? … And Why You Should.

Thank You

I am grateful for the tremendous support from my amazing family and friends. I owe a huge debt of gratitude to the professors who were instrumental in helping to guide and edit my research — Andrew Lih, David Westphal and Tom O’Malia — and also to the USC Annenberg School for Communication & Journalism.

And, a heartfelt thank you to the tireless journalists who were generous with their time for personal interviews, or whose blogs, Twitter feeds and industry articles provided me with much breadth, depth and insight.


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